Sonder - from the Dictionary of Obscure Sorrows - describes the sudden realisation that each random passerby is living a life as vivid and complex as your own.  Everyone has a story.

We established Sonder to help good causes tell their stories. We offer flexible support for organisations looking to develop and strengthen their communications, ranging from strategic development through to hands-on multi-channel delivery.


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  • Objective setting and communications strategy development
  • Audience, stakeholder and media mapping
  • Competitor analysis
  • Celebrity ambassador engagement strategy and relationship management
  • Risk analysis, crisis and reputation management
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  • Creative news generation and story development
  • Media relations
  • Social media management
  • Corporate and financial communications
  • Developing and negotiating creative and media partnership opportunities
  • Copywriting, award entries and annual reports
  • Film, photography, creative content and marketing materials
  • Virtual press office service


  • Media training and mentoring for spokespeople, senior management and staff
  • ‘Fit for purpose’ communications activity and campaign reviews