Jo Cox Loneliness Commission

CREATING A PRESS CAMPAIGN TO SUPPORT POLICY CHANGE

We ran a nationwide press campaign to mark the end of the year-long commission to tackle the epidemic of loneliness across the UK.

We sourced stories from loneliness campaigners and organisations across the country and secured blanket coverage across national broadcast and print media with the headline ‘loneliness is as damaging to health as smoking 15 cigarettes a day’. The campaign resulted in the appointment of the UK’s first Minister for Loneliness.